Marketing design, Spring Health.
Spring Health
In my current role as a Senior Marketing Designer at Spring Health, I have worked closely with cross-functional partners including lifecycle marketing, content marketing, and customer success.
Scope:
Strategy
Email Design
Print Collateral Design
Digital Design
mEMBER FUNNEL REDESIGN
Working with a tiger team of lifecycle marketers and a copywriter, I led the strategic redesign of all member funnel emails and core direct mail suite to increase member enrollment, engagement and no-show rates.
Emails included invitations, drip campaigns, assessment reminders, patient and transactional emails. This work included designing for net-new foundational A/B tests, and segmentation based on audience, customer and appointment type (including coaching, substance use, and more). It also supported rapid response customized customer communications to improve member no-show rates.
As the design lead, I led the team through creative teardowns of existing and outdated creative, facilitated and implemented cross-functional and stakeholder feedback sessions, and created an email design system in Figma based on a refreshed design language adhering to our current brand standards.
Direct mail refresh included post cards, and a new branded wallet card that accompany a member’s standard engagement letter.
CUSTOMER SUCCESS DESIGN SUPPORT
On-going brand design support on strategic customer assets including executive summaries, sales decks, clinical and services collateral, and direct mail.
CONTENT DESIGn
Provide support to the content team on an ongoing basis with assets for the brand blog, industry guides like Spring Health’s 2024 Ultimate Guide to Mental Health, and ad hoc requests to grow the brand’s editorial and clinical voice.
Collab Credits: Lifecycle Marketing (Katie Blair, Sarah Dalley, Janis Howard), Copywriting (Hayden Goethe), Content (Colin Weickmann)
All work seen here is considered property of Spring Health.